Social Media Character Counter
Count characters, words and hashtags and see how your text fits the limits for X, Threads, LinkedIn, Instagram, Pinterest, YouTube and Google Ads.
Count characters, words and hashtags and see how your text fits the limits for X, Threads, LinkedIn, Instagram, Pinterest, YouTube and Google Ads.
Every platform cuts text at a different length, and the limit that matters depends on where you post. Paste your text to see its length against the limits for the main networks and ad formats.
For X, links count as 23 characters and emoji and CJK characters count as two, so this tool applies the same rules to give you a close estimate.
The tool applies the rules for the platform it can model most closely. For X, every http or https link is counted as 23 characters regardless of its real length, and characters above a certain Unicode range, including emoji and Chinese, Japanese and Korean text, count as two. Other platforms are measured by plain character count, using code points so an emoji counts as one. For example, a 60 character link plus 250 characters of text is 273 on X, which fits in 280 even though the raw count is 310.
Counts are approximations in several ways. Platforms revise limits and weighting rules, and some count differently for paid accounts or specific formats. Visible previews are often shorter than the maximum, for example a LinkedIn feed post shows only the first few lines before a see more link, and Instagram truncates captions after roughly the first 125 characters in the feed. So the front of your text matters more than the limit. Google Ads limits apply to individual fields of responsive search ads, not to a whole post, so check each field separately.
Platforms change limits now and then, so treat them as a guide and check the platform when it matters.
X counts every link as 23 characters and gives some characters a weight of two. The count here follows those rules approximately.
Instagram allows up to 30 per post, though fewer usually works better.
No. It is counted in your browser.
Each platform has its own limit and counting rules. X treats links as 23 characters and weights some characters double, while the others in this tool use a plain character count.
Yes. Spaces and line breaks are characters and are included in the totals. Words are counted by splitting on whitespace, so extra blank lines do not add words.